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Richmond Raceway
Infield Wayfinding
& Brand Integration

RICHMOND, VIRGINIA

Infinite Scale  |  2018

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Richmond Raceway, known as America’s Premier Short Track, has been hosting NASCAR sanctioned races since 1953. In 2018, the track completed an infield renovation project that incorporated the

track’s new logo and overall brand refresh. The new look boldly used the red, black, and white color palette, with their 33° angle, to create a new wayfinding system. The new system was integrated into the infield buildings, garages, concourses and

concessions signage.

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