American Icon
Jacket Experience
BOSTON, MASSACHUSETTS
adidas & Reebok Sports Licensed Division | 2014
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The creation of the American Icon Jacket was inspired by the adidas three-stripe track jackets, the iconic American letterman jacket, and the founder of adidas, Adi Dassler. The goal was to find a way to merge these iconic elements into one jacket, while utilizing the latest advances in fabric technologies. The final design resembles a two-tone letterman jacket with red accents highlighting the adidas brand. A pop-up retail environment was also created to market the jacket. The pop-up store introduced the jacket and its features to customers, and then allowed them to customize the two-tone jacket colors, to switch accent colors, and to embroider a name. Once the details of the jacket had been finalized, customers could virtually try-on their custom jacket before purchasing.