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49ERS FIT Identity
& Brand Integration

SAN JOSE, CALIFORNIA

Infinite Scale  |  2017

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The 49ers were developing a one-of-a-kind facility that offers members the opportunity to train and recover like a pro athlete. We were asked to create an identity system, utilizing elements from the 49ers brand, that could be integrated into the space and onto equipment. Additionally, we developed brand guidelines, and an overall look and feel for the new 36,500 square foot state-of the-art fitness and wellness center.

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